Building my brand and how I got there.
Inspired by my most recent existential crisis, I decided it was time to switch it up a bit. To rediscover who I am as a designer outside of the work I was currently doing. It was time for a rebrand! My approach resembled one I’d take with a brand identity client. I documented the process so you can get to know me, my values, and the way I like to work. This is me now. It’s not my final destination but it feels right for today.
Discovery exercise meant to find my core values
Logo sketches
Stylescape
Testing the logo in various colors, lockups, and treatments
Final logotype
Final mark
